Lesson #1 from the Trump victory: The more your campaign relies on Get Out The Vote to win, the more out of touch you are with the voters.
Get Out The Vote implicitly takes the voter to be apathetic and lazy, needing to be dragged out to the polls. Trump famously did not invest a lot in a ground game, perhaps because his intuition was that voters would be self-motivated provided that his message resonated with them.
But we sell cod liver oil, which tastes bad but which is very good for you, while the opponent sells snake oil. True, asking voters to choose cod liver oil over sugary promises will always take additional effort. Hence Get Out The Vote efforts are certainly justified. But the more you have to rely on them, the more you should know that your campaign is in trouble.
